Reward Points

Indigo’s PLUM Rewards Program: Everything you need to know in 2022

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Last updated on February 24, 2022

Indigo Books & Music is a Canadian company that was launched in 1996 and has since become one of the largest bookstore chains in Canada, with 85 stores. It’s a very popular store because of its varied inventory and multiple products. In addition to having an extensive adult and youth literary inventory, Indigo offers specialized toys, decorative items, gifts, puzzles, games and baby products. If you’re hungry for literature, or are looking for gifts and toys, visit their website. But the most interesting about Indigo is their Plum loyalty program. 


The Plum program

This program is very beneficial whether you prefer to shop in the store or online. Both experiences are engaging and enjoyable for the customer. If you’re ordering from home, Indigo offers free shipping on orders of $35 or more. I strongly recommend taking advantage of this offer, since shipping costs are quite expensive when you spend less than $35. If you only want one item under this amount, have it shipped to the store nearest you and pick it up, as it will save you some unnecessary charges. Indigo also keeps a discount inventory at all times, so you can buy books or miscellaneous items at lower prices. Indigo also owns Kobo, its eBook platform. 

Now back to the Plum program. Shopping at Indigo becomes interesting when you’re a member. The first step is quick and simple: Go to the Indigo website to register for the Plum and Plum Plus rewards program. If you’re hesitant, read further to discover the program’s benefits. Getting a membership is free and simple. Whether you frequent this store often or just occasionally, Plum is worth subscribing to. No matter what type of membership you choose, you’ll earn five Plum Points per dollar spent, both in-store and online. 


Plum Points 

A 1000-point bonus on your first purchase is currently in effect until June 30, 2022, and a 500-point bonus on the most anticipated novels is in effect until December 31, 2021. You earn one Plum point every time you rate a recommendation. The program also gives you a birthday present during your child’s birthday month. That’s a lot of points immediately after your join, therefore! In order to keep track of your account, simply go to Indigo ‘s Plum membership site and check out the dashboard. It’s easy to use, and you can see your points tally and offers at a glance. 


Plum and Plum Plus 

Indigo offers two types of rewards programs, Plum and Plum Plus. While Plum is free to subscribe, Plum Plus has a fee of $39 per year. Here’s a brief comparison of the various benefits you’ll enjoy: 

Plum  Plum Plus
Shipping charges Free on orders $35 or more No
Plum Points 5 points per $1 spent  5 points per $1 spent 
Member benefits Access to events and promotions before non-member customers VIP access to events and promotions
Welcome bonus Bonus of 1000 points on your first purchase ($5 value) 8500 points ($20 value) 
Cost Free $39 per year 
Discounts  None  Save 10% on almost any purchase (unless excluded) 


If you’re a regular Indigo customer, the Plum Plus membership is the most advantageous because of the welcome bonus and the additional discounts to which you are entitled. As a member, you’ll be entitled to exclusive invitations as well as contests to win trips, cinema tickets and access to movie premieres. 


How do I spend my Plum Points? 

What is the true value of the points? And what can you do with them once they’re accumulated? Please note that the maximum amount of points you can accumulate is 35,000! You’ll therefore have to spend them if you reach this Plum points ceiling, or risk not being able to accumulate new points with your purchases. The more points you have, the greater a Plum point’s monetary, so it’s more advantageous to hold onto them up to the maximum in order to get the best monetary value. 

  • 2500 Plum points are worth $5 and $0.20 per point 
  • 4500 Plum points are worth $10 and $0.22 per point 
  • 8500 Plum points are worth $20 and $0.24 per point 
  • 20,000 Plum points are worth $50 and $0.25 per point 
  • 35,000 Plum points (the maximum) are worth $100 and $0.29 per point 

Also pay attention to your points spending. If you use your points to purchase an item worth less than your current point value, you’ll lose your remaining points. Also, Plum points don’t cover taxes. So you have to be careful! 


Earn more points with credit cards 

Another way to maximize your Plum points accumulation is to obtain a credit card that is partnered with the Plum program, as you’ll save on your purchases at Indigo. And here’s a little extra something – these cards will save you money on all your purchases, and not just at Indigo. Here are the most advantageous credit cards: 

Brim MasterCard rewards 

Probably one of the most advantageous credit card rewards programs on the market, the Brim MasterCard has a points system that applies to ALL your purchases. You earn on average 1 cent per dollar spent. Once you’ve accumulated your first dollar in points, you can get rewards. Brim is partnered with more than 250 stores. In addition to indigo, as mentioned in this article, you can earn points at Lululemon, Frand&Oak, Fossil and other partners. On average, you’ll earn between 3% and 10% in points on your spending. 

Brim provides several other benefits, besides earning points. Your spending in other countries doesn’t  incur additional costs, which is one of the most lucrative benefits if you’re a fan of buying internationally. You get access to a free Boingo WiFi service when traveling by train, in airports and hotels. You can have 20 users per account. Lastly, you’re entitled to enhanced protection of your data. 

Brim MasterCard 

  • No annual fees 
  • One point per dollar on your purchases
  • Five insurance coverages available
  • No fees on purchases made abroad 
  • Up to a $200 bonus on your first purchase
  • 1.3% cashback on your purchases, on average 

If you don’t want to pay additional fees, then this credit card will suit your needs in addition to providing you cashback on your purchases. At Indigo, you get bonus points on your purchases and a welcome bonus on your first purchase. The Brim MasterCard insurance program provides $1000 in cancellation reimbursement for a concert to which you purchased tickets, $300,000 in travel accident protection, and other benefits. 

Brim World Mastercard 

  • $99 annual fee
  • 1.5 points per dollar on your purchases 
  • 13 insurance coverages available 
  • No fees on purchases made abroad 
  • Up to a $300 bonus on your first purchase

Brim World Elite MasterCard

  • $199 fee for the first year 
  • Two points per dollar on your purchases 
  • 15 insurance coverages available 
  • No fees on purchases made abroad 
  • Up to a $500 bonus on your first purchase
  • 2.25% in cashback on your purchases, on average 

This card gives you an additional bonus on your purchases at Indigo (online). You get $300 on your first purchase on Indigo’s website, and you’ll get an extra bonus depending on the value of your purchase. The more you spend, the more advantageous it is! Brim World Elite’s insurance program is the most comprehensive with its travel insurance of up to $500,000 in accident protection, up to $2500 for trip cancellation, up to $500 for flight delays, up to $1000 when your luggage is delayed or lost, and up to $300,000 in protection in the event of an accident with a rental car, plus many other benefits. 


Indigo versus Amazon

Surprisingly, Indigo is better than Amazon if you’re a Plum program subscriber, especially if you’re a Plum Plus member. The prices are quite comparable, even higher for some items at Indigo. But as soon as you become a Plum member, Indigo’s value increases. 

Happy shopping! 



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